Joelle Tso

Clients

Run As You Are

You set the pace. Run As You Are invites individuality, recognizing that every path is unique by celebrating each step taken. This transformative journey is not just about a change in logo or colour palette but a deliberate effort to redefine RAYA’s identity, aligning
it with the evolving needs and aspirations of our audience.

Creative Direction
Brand Identity

Reserve Magazine

Back-of-House

Supported in making San Pellegrino more contemporary within
the restaurant industry so we created a publication to help speak
to that demographic.

Editorial Design
Print Production

McDonald’s Canada

Cossette

Collaborated closely with McDonald’s Canada to kick off their partnerships with the NBA Raptors, BTS and Space Jam.

Creative Direction
Production Design

The Food Runners

Back of House

Partnered with Nike to create The Food Runners, a run
club for chefs and restaurateurs in Toronto. Our goal is to
promote health and wellness within the food and hospitality community, while also inspiring other chefs around the
world to be more active.

Graphic Design
Brand Identity

Mealtime Marketplace

Loblaw Companies Ltd.

Loblaw’s needed help to showcase their new Mealtime Marketplace menu items in their unique elements, encouraging customers to spend less time in the kitchen and more time
around the table.

Art Direction
Food Photography

Supported in making San Pellegrino more contemporary within the restaurant industry so we created a publication to help speak to that demographic. Editorial Design Print Production

Collaborated closely with McDonald’s Canada to kick off their partnerships with the NBA Raptors, BTS and Space Jam.

Partnered with Nike to create The Food Runners, a run club for chefs and restaurateurs in Toronto. Our goal is to promote health and wellness within the food and hospitality community, while also inspiring other chefs around the world to be more active.

Loblaw’s needed help to showcase their new Mealtime Marketplace menu items in their unique elements, encouraging customers to spend less time in the kitchen and more time around the table.

Supported in making San Pellegrino more contemporary within
the restaurant industry so we created a publication to help speak
to that demographic.

Editorial Design
Print Production

Partnered with Nike to create The Food Runners, a run
club for chefs and restaurateurs in Toronto. Our goal is to
promote health and wellness within the food and hospitality community, while also inspiring other chefs around the
world to be more active.

Loblaw’s needed help to showcase their new Mealtime Marketplace menu items in their unique elements, encouraging customers to spend less time in the kitchen and more time
around the table.