VRC/RAYA RebrandRun As You Are
You set the pace. Run As You Are invites individuality, recognizing that every path is unique by celebrating each step taken. This transformative journey is not just about a change in logo or colour palette but a deliberate effort to redefine RAYA’s identity, aligning it with the evolving needs and aspirations of our audience.

Creative Direction
Brand Identity


Reserve MagazineBack-of-House

Supported in making San Pellegrino more contemporary within the restaurant industry so we created a publication
to help speak to that demographic.

Editorial Design
Print Production


McDonald’s Canada
Cossette

Collaborated closely with McDonald’s Canada to kick off 
their partnerships with the NBA Raptors, BTS and Space Jam.

Creative Direction
Production Design


The Food Runners
Back of House

Partnered with Nike to create The Food Runners, a run 
club for chefs and restaurateurs in Toronto. Our goal is to promote health and wellness within the food and hospitality community, while also inspiring other chefs around the world to be more active.

Graphic Design
 Brand Identity


Mealtime MarketplaceLoblaw Companies Ltd.

Loblaw’s needed help to showcase their new Mealtime Marketplace menu items in their unique elements, encouraging customers to spend less time in the kitchen
and more time around the table.

Art Direction
Food Photography


©2024 - Joelle Tso