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VRC/RAYA RebrandRun As You Are
You set the pace. Run As You Are invites individuality, recognizing that every path is unique by celebrating each step taken. This transformative journey is not just about a change in logo or colour palette but a deliberate effort to redefine RAYA’s identity, aligning it with the evolving needs and aspirations of our audience.

Creative Direction
Brand Identity

Reserve MagazineBack-of-House

Helped modernize San Pellegrino’s presence in the restaurant industry by creating a publication tailored to that demographic.

Editorial Design
Print Production

McDonald’s Canada
Cossette

Worked closely with McDonald’s Canada to launch their partnerships with the NBA Raptors, BTS, and Space Jam.

Creative Direction
Production Design

Lebron James x Tonal
Tonal
The four-time champion is training for the long haul and making Tonal a part of the journey.

Production Design
Brand Identity

The Food Runners
Back of House

Worked with Nike to create The Food Runners, a run club for chefs and restaurateurs in Toronto. The goal was to promote health and wellness within the food and hospitality industry while inspiring chefs worldwide to stay active.

Graphic Design
 Brand Identity

Mealtime MarketplaceLoblaw Companies Ltd

Loblaw’s wanted to highlight their new Mealtime Marketplace menu items in a way that showcased their unique appeal, encouraging customers to spend less time cooking and more time enjoying meals together.

Art Direction
Food Photography

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